時裝週革命 GUCCI宣布以後一年只辦兩次大秀

在 Saint Laurent 上個月宣布將退出巴黎時裝週並自行設定時裝週日期後，Gucci 創意總監 Alessandro Michele 也在近期表示，在疫情期間他深思之後，以後 Gucci 將從四次時裝週縮減成兩次時裝週。

Michele 在星期日用義大利文和英文在聲明中宣布，稱該品牌每年將只舉辦兩次時裝秀，推翻過去一季就辦一次大秀的做法。

由於疫情影響，原定於6月和7月舉行的男裝和高級時裝秀被取消，9月的時裝周也不確定能不能執行。Michele 寫道：「我決定建立一條新的道路，…時裝系列一年將只生產兩季產品。」

View this post on Instagram

4/6 • “That is why I decided to build a new path, away from deadlines that the industry consolidated and, above all, away from an excessive performativity that today really has no raison d’être. It’s a foundational act, audacious but necessary, that aims at building a new creative universe. A universe that essentialises itself in the subtraction of events and that oxygenates through the multiplication of sense.” @alessandro_michele writes in his diary, in an entry entitled ‘A New Creative Universe’ on May 2, 2020 in Rome. #AlessandroMichele Read the diary entries through link in bio.

A post shared by Gucci (@gucci) on May 23, 2020 at 8:50am PDT

宣佈減少時裝週之前，Michele 對普通人類尤其是時裝界產生過多的廢物進行了反思。隨著消費者要求更可持續的時尚發展，較小的品牌也提倡徹底改革業務，Michele 在 Gucci 所產生的行動將在全球時裝界裡引發討論。

資料來源：Gucci says goodbye to Fashion Week, goes seasonless with just two shows a year