情人節花多少？1948年至今的數據一次看

儘管慶祝的人數減少，美國 2018 年情人節的花費破紀錄，上看 200 億美元。

今年僅有 51% 的美國成年人打算慶祝這個節日，是將近 10 年來比例最低的，也比去年的 55% 還低。

美國零售聯合會（National Retail Federation）執行長的聲明指出，節日的參與度很有可能是由強勁的經濟情況驅動。雖然有些情人節的花費是在朋友、同事、家人身上，但大部份都是花在情侶和重要的人身上。

情人節如何計畫，每對情侶各有不同，不過大部份仍會遵照傳統。一項 NRF 的調查顯示，15% 美國成年人打算買禮卷，18% 打算買衣服和珠寶、超過 33% 將會共進晚餐、35% 打算買花、44% 會買張卡片、超過一半會買糖果。

根據這些禮物的熱門程度以及預估的平均花費，24/7 Wall Street 建立了權重的平均來判定情侶有可能花多少錢在情人節上。並以通膨的程度調整，來看自 1948 年以來每年花了多少。此外，看電影也是一個常見的選擇，所以也將電影的平均花費納入考量。

隨著每年的花費都在增加，看來 2019 年也不意外會攀上新高，即使參與度有可能創新低。

2018
• Avg. cost of Valentine’s Day: $70.32 per couple
• Avg. cost of a movie ticket in 2018: $9.11

2017
• Avg. cost of Valentine’s Day: $70.32 per couple
• Avg. cost of a movie ticket in 2017: $8.97

2016
• Avg. cost of Valentine’s Day: $69.15 per couple
• Avg. cost of a movie ticket in 2016: $8.65

2015
• Avg. cost of Valentine’s Day: $68.34 per couple
• Avg. cost of a movie ticket in 2015: $8.4

2014
• Avg. cost of Valentine’s Day: $68.14 per couple
• Avg. cost of a movie ticket in 2014: $8.17

2013
• Avg. cost of Valentine’s Day: $67.12 per couple
• Avg. cost of a movie ticket in 2013: $8.13

2012
• Avg. cost of Valentine’s Day: $66.24 per couple
• Avg. cost of a movie ticket in 2012: $7.96

2011
• Avg. cost of Valentine’s Day: $65.01 per couple
• Avg. cost of a movie ticket in 2011: $7.93

2010
• Avg. cost of Valentine’s Day: $63.45 per couple
• Avg. cost of a movie ticket in 2010: $7.89

2009
• Avg. cost of Valentine’s Day: $62.42 per couple
• Avg. cost of a movie ticket in 2009: $7.50

2008
• Avg. cost of Valentine’s Day: $62.46 per couple
• Avg. cost of a movie ticket in 2008: $7.18

2007
• Avg. cost of Valentine’s Day: $60.61 per couple
• Avg. cost of a movie ticket in 2007: $6.88

2006
• Avg. cost of Valentine’s Day: $59.13 per couple
• Avg. cost of a movie ticket in 2006: $6.55

2005
• Avg. cost of Valentine’s Day: $57.59 per couple
• Avg. cost of a movie ticket in 2005: $6.41

2004
• Avg. cost of Valentine’s Day: $55.99 per couple
• Avg. cost of a movie ticket in 2004: $6.21

2003
• Avg. cost of Valentine’s Day: $54.66 per couple
• Avg. cost of a movie ticket in 2003: $6.03

2002
• Avg. cost of Valentine’s Day: $53.60 per couple
• Avg. cost of a movie ticket in 2002: $5.80

2001
• Avg. cost of Valentine’s Day: $52.89 per couple
• Avg. cost of a movie ticket in 2001: $5.65

2000

• Avg. cost of Valentine’s Day: $51.89 per couple
• Avg. cost of a movie ticket in 2000: $5.39

1999
• Avg. cost of Valentine’s Day: $50.63 per couple
• Avg. cost of a movie ticket in 1999: $5.06

1998
• Avg. cost of Valentine’s Day: $49.90 per couple
• Avg. cost of a movie ticket in 1998: $4.69

1997
• Avg. cost of Valentine’s Day: $49.52 per couple
• Avg. cost of a movie ticket in 1997: $4.59

1996
• Avg. cost of Valentine’s Day: $48.68 per couple
• Avg. cost of a movie ticket in 1996: $4.42

1995
• Avg. cost of Valentine’s Day: $47.66 per couple
• Avg. cost of a movie ticket in 1995: $4.35

1994
• Avg. cost of Valentine’s Day: $46.69 per couple
• Avg. cost of a movie ticket in 1994: $4.08

1993
• Avg. cost of Valentine’s Day: $45.74 per couple
• Avg. cost of a movie ticket in 1993: $4.14

1992
• Avg. cost of Valentine’s Day: $44.63 per couple
• Avg. cost of a movie ticket in 1992: $4.15

1991
• Avg. cost of Valentine’s Day: $43.48 per couple
• Avg. cost of a movie ticket in 1991: $4.21

1990
• Avg. cost of Valentine’s Day: $42.10 per couple
• Avg. cost of a movie ticket in 1990: $4.22

1989
• Avg. cost of Valentine’s Day: $40.35 per couple
• Avg. cost of a movie ticket in 1989: $4.17

1988
• Avg. cost of Valentine’s Day: $38.68 per couple
• Avg. cost of a movie ticket in 1988: $4.11

1987
• Avg. cost of Valentine’s Day: $37.23 per couple
• Avg. cost of a movie ticket in 1987: $3.91

1986
• Avg. cost of Valentine’s Day: $36.13 per couple
• Avg. cost of a movie ticket in 1986: $3.71

1985
• Avg. cost of Valentine’s Day: $35.37 per couple
• Avg. cost of a movie ticket in 1985: $3.55

1984
• Avg. cost of Valentine’s Day: $34.16 per couple
• Avg. cost of a movie ticket in 1984: $3.36

1983
• Avg. cost of Valentine’s Day: $32.91 per couple
• Avg. cost of a movie ticket in 1983: $3.15

1982
• Avg. cost of Valentine’s Day: $31.56 per couple
• Avg. cost of a movie ticket in 1982: $2.94

1981
• Avg. cost of Valentine’s Day: $29.90 per couple
• Avg. cost of a movie ticket in 1981: $2.78

1980
• Avg. cost of Valentine’s Day: $27.45 per couple
• Avg. cost of a movie ticket in 1980: $2.69

1979
• Avg. cost of Valentine’s Day: $24.79 per couple
• Avg. cost of a movie ticket in 1979: $2.47

1978
• Avg. cost of Valentine’s Day: $22.77 per couple
• Avg. cost of a movie ticket in 1978: $2.34

1977
• Avg. cost of Valentine’s Day: $21.28 per couple
• Avg. cost of a movie ticket in 1977: $2.23

1976
• Avg. cost of Valentine’s Day: $19.98 per couple
• Avg. cost of a movie ticket in 1976: $2.13

1975
• Avg. cost of Valentine’s Day: $18.94 per couple
• Avg. cost of a movie ticket in 1975: $2.03

1974
• Avg. cost of Valentine’s Day: $17.48 per couple
• Avg. cost of a movie ticket in 1974: $1.89

1973
• Avg. cost of Valentine’s Day: $15.83 per couple
• Avg. cost of a movie ticket in 1973: $1.81

1972
• Avg. cost of Valentine’s Day: $15.02 per couple
• Avg. cost of a movie ticket in 1972: $1.73

1971
• Avg. cost of Valentine’s Day: $14.53 per couple
• Avg. cost of a movie ticket in 1971: $1.65

1970
• Avg. cost of Valentine’s Day: $13.94 per couple
• Avg. cost of a movie ticket in 1970: $1.54

1969
• Avg. cost of Valentine’s Day: $13.31 per couple
• Avg. cost of a movie ticket in 1969: $1.44

1968
• Avg. cost of Valentine’s Day: $12.73 per couple
• Avg. cost of a movie ticket in 1968: $1.33

1967
• Avg. cost of Valentine’s Day: $12.26 per couple
• Avg. cost of a movie ticket in 1967: $1.22

1966
• Avg. cost of Valentine’s Day: $11.96 per couple
• Avg. cost of a movie ticket in 1966: $1.13

1965
• Avg. cost of Valentine’s Day: $11.66 per couple
• Avg. cost of a movie ticket in 1965: $1.04

1964
• Avg. cost of Valentine’s Day: $11.49 per couple
• Avg. cost of a movie ticket in 1964: 95 cents

1963
• Avg. cost of Valentine’s Day: $11.33 per couple
• Avg. cost of a movie ticket in 1963: 86 cents

1962
• Avg. cost of Valentine’s Day: $11.20 per couple
• Avg. cost of a movie ticket in 1962: 82 cents

1961

• Avg. cost of Valentine’s Day: $11.07 per couple
• Avg. cost of a movie ticket in 1961: 78 cents

1960
• Avg. cost of Valentine’s Day: $10.95 per couple
• Avg. cost of a movie ticket in 1960: 75 cents

1959
• Avg. cost of Valentine’s Day: $10.77 per couple
• Avg. cost of a movie ticket in 1959: 71 cents

1958
• Avg. cost of Valentine’s Day: $10.62 per couple
• Avg. cost of a movie ticket in 1958: 68 cents

1957
• Avg. cost of Valentine’s Day: $10.37 per couple
• Avg. cost of a movie ticket in 1957: 63 cents

1956
• Avg. cost of Valentine’s Day: $10.07 per couple
• Avg. cost of a movie ticket in 1956: 58 cents

1955
• Avg. cost of Valentine’s Day: $9.87 per couple
• Avg. cost of a movie ticket in 1955: 53 cents

1954
• Avg. cost of Valentine’s Day: $9.83 per couple
• Avg. cost of a movie ticket in 1954: 49 cents

1953
• Avg. cost of Valentine’s Day: $9.75 per couple
• Avg. cost of a movie ticket in 1953: 46 cents

1952
• Avg. cost of Valentine’s Day: $9.62 per couple
• Avg. cost of a movie ticket in 1952: 44 cents

1951
• Avg. cost of Valentine’s Day: $9.42 per couple
• Avg. cost of a movie ticket in 1951: 42 cents

1950
• Avg. cost of Valentine’s Day: $8.82 per couple
• Avg. cost of a movie ticket in 1950: 40 cents

1949
• Avg. cost of Valentine’s Day: $8.72 per couple
• Avg. cost of a movie ticket in 1949: 38 cents

1948
• Avg. cost of Valentine’s Day: $8.79 per couple
• Avg. cost of a movie ticket in 1948: 36 cents

資料來源：USA Today – Here’s what an average Valentine’s Day cost from 1948 to now